From Purpose to Performance:
Scaling a value-driven school into a premium brand
How OrcommEd’s strategy-first thinking redefined Silver Oaks across new geographies while staying true to its character.
The Client
Silver Oaks International, Hyderabad/Vizag
The Challenge
To help the brand grow on the foundation of its value-driven pedagogy
Relationship
2017 - 2025
Silver Oaks is a progressive chain of K-12 schools rooted in character-building and academic excellence. When the school came to us with a bold plan to expand across geographies, it was facing a classic growth paradox – one where there was great potential and a strong pedagogy but no presence in the market.
OUR OBJECTIVE!
In an increasingly cluttered education landscape, what Silver Oaks needed was not just a plan, but a new way of thinking. The mandate was clear – to increase awareness and desirability, strengthen the school’s perceived value (and pricing power) and enable expansion without diluting quality or experience.
Our Solution
In an increasingly cluttered education landscape, what Silver Oaks needed was not just a plan, but a new way of thinking. The mandate was clear – to increase awareness and desirability, strengthen the school’s perceived value (and pricing power) and enable expansion without diluting quality or experience.
Strategic Positioning and Brand Clarity
We dug deeper to discover the brand’s true edge, its unique blend of values-driven education.
- A compelling brand purpose and messaging architecture
- A consistent visual and verbal identity across all campuses and media
- A fresh tagline and design system built for recall and relatability
Multi-Channel Campaign Thinking
Our full-funnel campaigns spoke to parents’ aspirations and students’ futures.
We combined high-performing digital creatives and storytelling-led ads with a smart performance marketing strategy that continuously optimized reach, clicks, and conversions.
This was supported by the targeted use of print, OOH, radio, and digital platforms, ensuring consistent visibility across touchpoints.
A content-led nurturing strategy helped build trust and engagement across the parent decision journey, while a finely tuned media mix balanced brand impact with conversion efficiency.
Marketing Ops and Admissions Transformation
Scaling is about consistency. We re-engineered the school’s marketing and admissions backend to deliver consistency, efficiency, and conversion at scale.
- Introduced CRM tools and outbound connect strategies
- Established SOPs and a central knowledge hub to unify customer experience
- Enabled marketing automation for lead nurturing and conversion
THE ORCOMMed IMPACT
Results that made Silver Oaks a topper
Our long-term brand partnership not only helped amplify the brand’s key differentiator, it also helped Silver Oaks to transform its brand story and grow in visibility, value and performance while staying anchored to its soul.
